Hi. My name is Roberto, but my friends call me Rob. I’m an Emmy-nominated Creative Director who has created campaigns for iconic brands, like Meta, WhatsApp, Nike, Coca-Cola, M&M’s, Snickers, Pedigree, Bacardi, Ford, Visa, and the American Red Cross.
I’ve spent my career at agencies like TBWA\Chiat\Day, BBDO, and Wieden+Kennedy, making work that has been recognized by the Emmys, Cannes Lions, D&AD, Webbys, One Show, ADC, and Clios. A couple of my campaigns even found their way into the MoMA’s permanent collection.
But more importantly, I really love what I do. Advertising is my passion and I’m relentlessly optimistic about it. That’s why I’m out to top everything I’ve ever done, and I’m going to have a damn good time doing it.
If you’re into that too, we should talk.
Experience:
Freelance CD/CW – Ogilvy, VML, Huge, TBWA\Chiat\Day
TBWA\Chiat\Day New York – Creative Director (2024 - 2025)
BBDO New York – SVP, Creative Director (2020 - 2024)
BBDO New York – Creative Director (2019 - 2020)
BBDO New York – Associate Creative Director (2015 - 2019)
BBDO New York – Senior Copywriter (2013 - 2015)
BBDO New York – Copywriter (2011 - 2013)
Wieden+Kennedy Delhi – Junior Copywriter (2009)
Wieden+Kennedy Shanghai – Junior Copywriter (2007 - 2011)
Awards:
Emmy Awards – Nomination for Outstanding Commercial
Cannes Lions (x8) – 2 Silver, 6 Bronze, 31 Shortlists
One Show (x13) – 5 Gold, 3 Silver, 5 Bronze, 13 Merit Awards
ADC (x11) – 3 Gold, 5 Silver, 3 Bronze, 6 Merits
D&AD (x9) – 9 Wood, 1 Graphite Student Pencil, 4 Shortlists
Clio (x13) – 6 Silver, 7 Bronze, 9 Shortlists
ANDYs (x3) – 3 Gold, 2 Nominee
Webby Awards (x6) – 6 Webby Winners, 5 Nominees, 5 Honorees
London International Awards (x11) – 1 Gold, 4 Silver, 6 Bronze, 2 Finalists
New York Festivals (x5) – 1 1st, 3 2nd Prize, 1 3rd Prize, 6 Finalists
AICP Awards (x5) – 5 Awards, 7 Shortlists
National Addy (x4) – 3 Gold, 1 Silver
Eurobest (x4) – 1 Gold, 3 Silver
Effie Awards (x1) – 1 Silver, 1 Finalist
Wieden+Kennedy Mustache Competition (x1) – Best Tom Selleck
NEW BUSINESS WINS:
Ford
Meta
Chivas Regal
CSL Plasma
