For their first-ever digital collaboration, Foot Locker and Jordan Brand wanted to create buzz and drive sales of Jordan products during the holiday season. So we started with a simple insight: when you're a sneaker-loving teenager, parents don't always get you exactly what you want for the holidays.

The solution was The Holiday Card That Delivers, a website that let young sneaker-lovers choose their favorite Jordan gear to create a wish list disguised as a holiday card. They could customize their holiday cards using classic Jordan-inspired themes. They could then mail a physical version of the card directly to their friends and family, for free, with the click of a button. So during the holiday season, grandma got a nice card from her favorite grandchild and you got that fresh pair of Jordans you were checking out online.