Snickers:
Dial-A-Snickers

When people get hungry, they get cranky, loopy, whiny, snippy, and impatient. To have a bit of fun with this, Snickers decided to replace the logo on its packaging with common hunger symptoms. The new bars were called Snickers Hunger Bars.

To launch these new bars, we created an online film featuring 1-844-Hunger-Bar, a call center that people could call to report their hungry friends. An operator who was highly experienced with hunger symptoms would help callers diagnose their friend's specific hunger symptom. A Snickers Hunger Bar was then immediately dispatched and delivered via bike messenger.

In case the operator wasn't available, we also created a voicemail greeting, which you can hear below.